Developing an online presence can seem challenging. Having a nice website is critical, however, to promotion, marketing, and brand development. This class cuts through the clutter often associated with the learning process and will be an engaging opportunity presented in an easy-to-digest format guaranteed to benefit anyone at any stage in their online journey. The instructor (Lewis) will stay as long as needed to answer any questions.
Topics include:
What is a domain name, and how important is it really?
Why it matters where you get your domain name. Who can be trusted?
CMSs, Templates, Code Up’s
Hosting your website? Shared vs. Dedicated servers
SSL? What is it, and is it really necessary?
Static vs. Dynamic websites: what is the best option?
Evergreen content is ALWAYS GOOD
Image optimization: why is it important?
E-Commerce, easy selling on your own website, commission free.
E-Commerce programs (free vs. paid)
Getting paid, payment processors that work.
Getting found, search engine basics, and how to rank well – without paying
Content is KING
Reciprocal linking
Proper markup
Sitemaps
Site speed
Usability
Email – why your email matters
Contact – best practice
Social – not all are created equal when it comes to improving your ranks
Design, hack to style – free tools to help
Mobile friendly, RESPONSIVE to user needs
MySql, made easy
A look under the hood of your website
Q&A
With 30 years of experience in all aspects of web development and search engine optimization (SEO), Lewis understands the many intricacies involved in developing both beautiful and well-ranked websites. Having started the web development process over 30 years ago as self-taught, Lewis has learned that what often seems like complex tasks are more often the result of disconnected teaching than actual complexity. By bringing real-world experience and a direct hands-on approach to learning web development and promotion, Lewis enjoys cutting out the clutter in the learning process and helping fellow entrepreneurs realize new heights in their visionary process.